Advanced Search Engine Optimization (SEO) Online Training Course

Advanced Search Engine Optimization (SEO) Course Content :

Introduction of SEO:

• What is SEO?
• Introduction to SERP
• What are search engines?
• How search engines work
• Major functions of a search engine
• What are keywords? Different types of keywords Google keyword planner tool
• Keywords research process
• Understanding keywords mix
• Google Operators

ON-PAGE (SEO) Course Content:

• What are primary keywords & secondary keywords?
• Url Structure
• Meta tags creation
• Header Tags in HTML
• Importance of Header tags
• Content optimization
• Image optimization
• Internal Linking
• Broken Links
• Outbound links
• Structured Snippets
• Speed Factors
• Code optimization
• Sitemap, robot.txt creation & submissionon server & webmasters
• Using google webmasters tool

OFF-PAGE (SEO) Course Content:

• What is Domain Authority?
• How to increase Domain Authority
• What are backlinks?
• Types of backlinks
• What is link building?
• Types of link building
• Do’s and Dont’s of link building
• Link building strategies for your business
• Easy link acquisition techniques
• Top tools for SEO
• Monitoring SEO process
• Preparing SEO reports
• How to create SEO Strategy for your business
• What is link juice?
• Importance of domain and page authority
• How to optimize exact keywords for your business
• What is Google Panda Algorithm?
• What is Google Penguin?
• How to save your site from Google Panda and Penguin and Update
• How to recover your site from Panda and Penguin

LOCAL BUSINESS (SEO) Course Content:

• Google places optimization
• Classified submissions
• Google Map integration & optimization
• Google reviews

Course End Here.

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