Looking for a way to get more organic leads for your business? If so, creating an organic lead generation plan can help you drive more valuable leads to your company’s website. On this page, we’ll give you eight organic lead generation ideas to get you started.
WHAT ARE ORGANIC LEADS?
Organic leads are potential customers who find your company by searching for a product, service or question in a search engine, rather than directly visiting your URL or clicking on a PPC ad. These prospects and customers often don’t know about your product or service before they do an online search.
Today we use Google (and other search engines) as a way to answer all our questions. Whether it’s an actor’s name, how to change settings on your phone, or how to solve complex business problems, I know that Dr. Google will have the answer. And as traders, we hope that Dr. Google prescribes the information on our website as a treatment for the searcher. This is why companies fight to get to the top of the SERPs (Search Engine Results Pages) – we want their attention!
So how do you get on top of these results? And further, how do you get visitors to take action on your site?
Here are some principles to help you understand your audience, capture their attention, and ultimately convert them into advocates for your company.
1. Understand Your Audience
The first step to getting more organic leads for your business is understanding your audience. If you want to be a focus for the right organic traffic, you have to first target the right traffic. When you understand your target audience, you will know how to get them interested in your business.
To find the right leads for your business, you’ll want to create buyer personas. Buyer personas are generalized profiles of the perfect customers for your business. They describe the characteristics and commonalities of someone who is likely to buy your products or use your services.
You can have more than one person. a lot of businesses target different types of people, but many people fit this persona.
When creating your buyer persona, establish the following:
• Demographics
• Online behavior
• Household income
• Shopping habits
• Pain points
2. Invest in Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the best organic lead generation strategies to help you drive valuable traffic and leads. SEO is the method of improving your website’s ranking in search engine results to reach more people, which are interested in your business. SEO lead generation is one of the best ways to get more customers to grow your business.
There are several ways you can get more out of organic lead marketing, such as by targeting relevant keywords. Keyword research is a serious part of SEO. When users search, they use keywords to generate relevant results.
If you want your business to be found, you need to choose the right keywords for your campaign. Do keyword research to find related keywords for your business. Once you’ve done your keyword research, focus on long-tail keywords.
Long tail keywords are improved for your business because they attract more qualified leads. Long-tail keywords indicate what your audience expects to find, such as your business or products.
Focusing on long-tail keywords will permit you to force more interesting leads to your page.
3. Do Keyword Research
Organic traffic depends on your ability to understand what search terms your customers and prospects are using to navigate the search engines. In other words, keyword research is essential for your audience to find you online. To understand organic traffic, you need to understand the keywords relevant to your business, as well as the competition for those keywords on the Internet. By incorporating keywords into your website and the content you create, your site will be easier to find.
A key factor in SEO success and increasing website traffic boils down to doing some homework to identify the highest search volume keywords and the lowest degree of difficulty.
Furthermore, you can deploy a strategic content creation strategy to increase your organic rankings. In other words, start with the low-hanging fruit: where your website ranks highest for the most monthly searches. Also, finding new, relevant, high volume keywords that you don’t currently rank for.
Be sure to spend some time going through your website analytics to see where organic visitors are regularly landing on your website (and fix any errors found on indexed pages).
If you find that there is a big mismatch between what drives traffic and your business goals, then your first focus should be on customizing your website content to fit your business and speak to your personas.
4. Make Website Navigation Easier
The last thing your audience wants to do is try to find information on your page. If your navigation is too difficult to use, you risk losing potential customers. Your navigation needs broad headings that cover a number of topics underneath.
Many companies have generic headers such as:
• “About”
• “Services”
• “Products”
These broad headings allow you to organize information into categories under the heading. If you owned a flower shop, you might have some of your most popular products as headings in your navigation. You can have headlines for occasions like funerals, weddings, birthdays and more.
When someone hovers over this tab, they will see a list of your different products in that category. It’s a great way to help guide your audience directly to what they need. Clear and concise navigation increases organic traffic to your business as people find your information and stay on your site longer.
5. Improve Page Speed
Page speed is a crucial evaluation factor for SEO. It also depends on all users. When users search, they want to have quick access to a result (like your website).
If your website loads too slowly, you risk those potential customers leaving your site and visiting a competitor. Fifty-three percent of users will throw out a page if it takes more than three seconds to load. You don’t want to give away potential customers because of a slow page load.
To ensure fast page loading, you can use Google PageSpeed Insights (it’s free) to see how fast your page is currently loading. Google will offer suggestions on how you or your developers can increase your page speed.
6. Publishing Content
If you want to know how to get leads with organic marketing, start by publishing content. Content creation is one of the most valuable organic lead generation ideas because it allows you to share useful information with your audience. When you create content, you provide your audience with the knowledge they are looking for.
Users are constantly searching online for information on various topics. Your business can provide valuable information to these users and get them to check out your company. Select your format to start publishing content.
Content comes in many forms, including blogs, infographics, videos, ebooks, and guides. You’ll want to use a mix of these formats to keep your content fresh and exciting for your audience. When you’re creating content, you’ll want to do keyword research to find relevant topics for your content.
You can search for related keyword topics on Google to get an idea of how other sites cover your topic.
When creating content, focus on creating content related to the industry. Industry related materials ensure that you are driving organic leads to your page who have a legitimate interest in your business
7. Add Videos To Your Site and Blog
Video has been an important element of SEO since 2007 when Google announced “universal search,” but video is an underrated element of search marketing today. One study boldly states that websites that include video are 5x more likely to rank on the first page of Google search results. There are many algorithmic reasons for this, but here are a few:
• Google cares more about QUALITY content than keywords – because Google knows its users care about quality. Most of the videos are educational and informative content that successfully answers questions.
• Search results with video have a 41% higher CTR than searches without.
• Video keeps visitors on your site longer, which means your content is seen as more relevant and “authoritative”.
• Video generates more links. Having a video instead of just text triples the number of linked domains (one of the fundamental elements of SEO).
8. Use Social Media
One of the most effective ideas for organic lead generation is using social media marketing. While social media efforts don’t have a huge impact on your website’s search engine rankings, they do help you increase traffic to your website. To start using social media, you must first decide on your platforms.
You can choose from many popular platforms, including:
These are all huge platforms to connect with your audience and get them attracted in your business. Once you have your platforms selected, it’s time to publish your content. Many of these networks are great places to post links to your content or website.
You can get your social media followers to visit your website. This is a great opportunity for you to increase organic traffic to your website or blog. You will get more organic leads by posting content on your social media accounts and inviting people to view it. You can also use social media ads!
Organic lead generation is valuable because it helps your business grow online. Using these organic lead generation ideas will allow you to get more traffic for your business that you can turn into conversions.
