Marketing methods have evolved over the years as the way customers consume information changes. Radio advertising comes from television advertising that has evolved into a digital marketing strategy that we see everywhere today.
While TV is one of the main advertising segments for many businesses, switching to digital marketing has allowed advertisers to reach a worldwide market targeting online customers. With the sector growing at a fast global pace, it is not surprising that the number of digital marketing jobs is also on the rise. Here, we focus on why digital marketing is important and what career paths are available in this field.
Why lean towards digital marketing?
With advances in marketing technologies, companies are trying to maintain their revenue stream by adding online components to their brick-and-mortar stores or by adding various digital marketing strategies to reach lucrative online marketplaces.
With so many people using smartphones and research products online before making a purchase, it is important for these businesses to create digital marketing plans to attract their target audience. Smartphones and online research are not the only reasons why companies around the world are turning to digital marketing. They use these strategies to more easily target audience segments online and mobile – and are seeing significant returns on multiple investments (ROI).
Audience target audience convenience
With digital marketing, advertisers can use data to easily target audiences based on gender, age, location, interests, and education, and to retrieve potential customers from each audience segment, and are already familiar with your brand using different methods. Advanced online marketing certifications are available to assist digital marketers in this art.
Low investment, high ROI
Digital or inbound, cost per lead, marketing is 61 percent cheaper than traditional marketing. Businesses that advertise on social media, use paid search and other digital strategies spend less on their campaigns, as many pay-per-click (PPC) strategies to reduce costs and cater to your specific audience. Generally, their ROI is not only higher, but also more immediate.
Reaching mobile users
There are 8.6 billion mobile connections worldwide, more than the global population. Because most smartphones use the Internet today, it’s easy for businesses to reach potential customers anywhere and anytime.
The Scope of digital marketing
Digital marketing has exploded over the years, with 88 percent of companies using social media as their primary advertising strategy. Business-to-business (B2B) or business-to-consumer (B2B) digital marketing is entering this bold new world:
B2B: To generate leads, B2B marketers rely on web traffic but are also active on social media platforms such as LinkedIn and Twitter. They often rely on PPC campaigns to reach the target audience cheaply.
B2C: B2C marketers focus on increasing brand awareness and engaging customers for their websites and products using social platforms such as Facebook, Twitter, Instagram and Pinterest.
Along with social media, businesses are using paid search, email marketing and other methods to reach new audiences.
Digital marketing for 2020 and beyond
The trend of digital companies continues to grow each year as more and more companies enter the space and new technologies emerge. Moving forward to 2020, here are some trends that will help shape this space.
Social media influencers
Advertisers of all regions are engaging with social media influencers to help them grow their brand. This is proving to be an effective digital marketing tactic, as consumers trust their products to advertise more than actual companies. Expect more companies in 2020 and use these to increase sales.
Video becomes king
In 2020, video will remain the top strategy, as digital marketers want to streamline consumers’ attention and capital rather than read content. With 74 percent of users in the US watching videos in one form or another every week, live video plays an important role in connecting customers and businesses for better engagement. Most social media channels today offer video-sharing capabilities along with direct video to meet both advertiser and consumer demand.
Artificial Intelligence (AI) has allowed digital marketers to gather more productive data analytics so that they can further optimize the customer journey. With AI, programs are designed to understand everything about a person and deliver results that appeal to specific areas of the population. AI provides customers with a more personalized experience, customized support for them at every stage of the buying process. Some of this can be accomplished through automated advertising to target audiences using programmatic advertising. In fact, by 2020, about 90 percent of online display ads in the United States will be programmatic.
Augmented and Virtual Reality
Marketers will continue to use Augmented Reality (AR) and Virtual Reality (VR) in their marketing strategies to increase brand awareness and meet customer demand. Companies such as Starbucks, Nivea, and Volkswagen have led successful campaigns to provide consumers with a better integration experience with their brands and products.
Career in Digital Marketing
Digital marketers are responsible for following these trends and incorporating them into their strategies. They rely on digital marketing as a reliable, effective, mediocre and user-friendly platform – and more and more jobs are becoming available as companies continue to explore online marketplaces to meet these needs.
The average salary of a digital marketing manager in the India ₹520,384 and in United States is more than $ 74,000 per year. Other high-paying digital marketing roles include Social Media Marketing Specialist, PPC Specialist, Digital Marketing Consultant and Search Engine Optimization (SEO) Specialist. Bloggers and YouTubers can also find professional writing and vlogging in the digital marketing space.
Career is widely available in the digital marketing space, but a strong understanding of these techniques and strategies is essential to success in this field. Fortunately, providers such as Team DigitalRahul offer digital marketing specialist courses to keep digital marketing professionals one of the fastest growing segments in the world. Dedicated online training, marketers and learn how to launch and manage effective campaigns through social media, PPC, SEO, web analytics, email and content and mobile marketing strategy.
Ready to start or improve your digital marketing career? Enroll in one or more of our digital marketing courses today to take your career to the next level!
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