When I first started off with SEO, I had absolutely no idea where to start. There were just too many optimization techniques I had to learn and implement. That was hard work. Luckily, somewhere along the way, I learned some powerful on-page SEO tips and tricks that instantly helped me rank higher in search engines. A few adjustments, and voila! You will notice a huge improvement in your search rankings, traffic, and conversion rates.
The overall impact of on-page SEO is extremely strong in Google’s ranking algorithms. In this post, I’ll show you the 27 different on-page SEO tips and tricks that will help you to optimize your content for search engines.
1. Use keyword-rich titles.
When you’re creating your on-page SEO content, make sure to use keywords throughout the text. This will help your content rank higher in search engine results pages (SERPs).
To optimize your titles for SEO, focus on keyword usage and include relevant keywords in the headline as well as in the body of the text. Try to use 20-30% keyword density, which will help your content stand out from other entries and increase its chances of being found by potential customers.
Additionally, make sure your images are tagged with keywords and optimized for SEO. Add alt text to images that contains keyword information and use keywords throughout the title and description fields when you upload them to social media sites such as Twitter and Facebook. Doing these things can help your content gain visibility in search engine results pages and help you rank higher in search engine results.
2. Optimize meta descriptions
Meta descriptions are important for on-page SEO because they can help you attract more visitors to your site. A meta description is a short, descriptive sentence that appears below the main body of your page.
To optimize your meta descriptions, use keyword phrases and include relevant keywords in your descriptions. Try to make sure that your descriptions are no more than 60 characters long. You can also include links to your website in your meta descriptions, which will help boost your rankings.
To find out more about how to optimize your meta descriptions for SEO purposes, visit our blog post on the topic. We’ll show you how to create effective meta descriptions that will help boost your site’s rankings.
3. Use “Modifiers” in Your Title Tags
One of the most important factors that can affect your on-page SEO is the title tags you use. Title tags are the title text that appears in the search engine results page (SERP). They are also the first thing people see when they click on a link to your page.
There are a few modifiers you can use to improve yourTitle tag’s SEO impact. For example, adding ” specialist ” after your company name will help rank you higher in organic search results for terms related to your industry. Including ” SEO ” in your title tag will show people that you’re dedicated to improving your website’s visibility online.
Title tags should be short and to the point, but they also need to be relevant to your page’s content. Make sure to preview your title tags before you publish them so you can make sure they accurately reflect the content on your page.
4. Use Short Paragraphs, Subheadings & Bullet Points
One of the most important things you can do to improve your on-page SEO is to use short paragraphs and subheadings. This will make your content easy to read and search for.
Like headlines, bullet points offer dual incentives for your SEO and conversion metrics. They split the page and are separated from the rest of the text, which means they have a better chance of being read.
5. Use a Clean URL Structure
One of the most important factors to consider when optimizing your website for SEO is the URL structure. A clean URL structure will help search engines locate and rank your pages more easily.
The most common URL structure is the “domain name plus www” format. This structure displays the complete domain name, including the www extension, in the URL. For example, my website’s URL would be http://www.jakehumphries.com/.
Other common URL structures include the “domain name minus www” format and the “subdomain plus www” format. The “domain name minus www” format displays only the domain name in the URL. For example, my website’s URL would be http://jakehumphries.com/. The “subdomain plus www” format displays only the subdomain, including the www extension, in the URL. For example, my website’s URL would be http://www.jakehumphries.smithu.ca/.
Regardless of your URL structure, make sure all links on your website point to relevant pages on your website. This will help search engines find and rank your pages more
6. Optimize the Images on Your Site for Search
One of the most important factors when it comes to SEO is optimizing your images for search.
By optimizing your images for search, you can help increase your site’s search visibility. This will make it easier for people to find and click on your pages when they are looking for information on that topic.
You can optimize your images using several different techniques. For example, you can use keywords and phrases in the file names or captions. You can also optimize the colors, contrast, and dimensions of your images.
By optimizing your images for search, you can help increase your site’s traffic and rankings. So don’t wait – start working on optimizing your images today!
7. Use Canonical Tags to Avoid Duplicate Content Issues
One of the main ways that Google can determine the quality of a website is by looking at the quality of the content. To rank high in search engine results, it is important to make sure that your on-page SEO is top notch. One way to do this is to use canonical tags.
When you use canonical tags, you are telling Google that all the pages on your website should be treated equally. This means that Google will not give extra weight to one page over another when ranking your website.
Check this article: 13 Most Important SEO Tips and Tricks that will boost your SEO Rankings in 2020
8. Use XML Sitemaps
One of the simplest and most effective ways to increase your on-page SEO is to submit XML sitemaps. XML sitemaps are simply a collection of all the pages on your website that you want Google to index. By including this information in your Google search results, you help your website rank higher in search engine results.
XML sitemaps are also a great way to make your website easier to find for visitors. Including descriptive metadata about each page in your XML sitemap will help searchers understand what each page on your website is about. This information can help visitors decide if they want to visit a particular page on your website or not.
In addition to increasing your ranking and visibility, submitting XML sitemaps can also save you time. By including this information in your web crawl, Google can quickly identify any broken links on your website and update its index accordingly. This can help you fix any issues before they become noticeable to visitors. XML sitemaps definitely worth considering if you want to boost your on-page SEO ratings.
9. Use image alt text to describe what’s in your images.
One of the most important things you can do to improve your SEO is to use image alt text. This is text that appears below an image and explains what’s in the picture.
For example, if you have an image of a product, use the alt text to describe what’s picture about. This will help people who are searching for related images to find your images more easily. It also helps increase click-through rates (CTRs) and SERPS visibility. So make sure to include alt text in all of your images!
10. Be strategic with headings + use keywords to organize your content.
One of the most important aspects of SEO is knowing how to use headings wisely. When you are creating your content, be strategic in terms of which keywords you choose to include in your headings. By doing this, you can optimize your content for specific search engines and help it rank higher on the websites that matter to your business.
Another helpful tactic for improving your on-page SEO is to use keyword rich titles and descriptions. This will help Google and other search engines identify and index your content more quickly. In addition, be sure to include keyword rich images and videos if possible. By including these elements in your content, you can help boost its organic search presence.
Finally, always make sure to keep your website updated with the latest SEO techniques. This will help you rank higher on the search engines and attract additional visitors from across the web.
11. Build Your Site Structure with the User in Mind
One of the most important things you can do to improve your SEO is to build a site structure that is user-friendly. This means that you should think about the users who are going to be using your site and how they will interact with it.
You’ll want to make sure that your site is easy to navigate and that all of the content is easy to find. You should also make sure that your site’s content is keyword rich so that your pages rank higher in search engine results.
12. Make Sure Your Site Loads Quickly
One of the most important aspects of on-page SEO is making sure your site loads quickly. If your site takes too long to load, users will eventually click away from it.
One way to make sure your site loads quickly is to use optimized images. Image loading time can be dramatically reduced by using Higher Resolution Images instead of Twice the Size Images, and using JPEGs instead of PNGs. Additionally, using an adaptive image size will also help speed up your site.
Another important factor in loading speed is reducing the number of redirects your site has. Redirects are one of the biggest sources of page load time slowdowns. By eliminating any unnecessary redirects, you can significantly improve your page loading time.
Finally, make sure you have implemented CSS properly on your site. Incorrectly coded CSS can lead to poor page layout and tend to slowing down sites. By ensuring that all of your stylesheets are valid and minified, you can minimize the impact of incorrect coding on your site’s load times.
13. Write content that matches the search intent of your target keywords.
One of the most important things you can do to improve your on-page SEO is to write content that matches the search intent of your target keywords. This means that you should research what people are searching for and write content that addresses those concerns.
One way to ensure that your content is hitting the right target keywords is to use keyword research tools like Google AdWords Keyword Planner. This tool will help you identify which keywords are being used by your competitors and determine which ones are currently ranking well for those keywords on Google.
Once you have identified the right keywords, it’s important to start using them in your titles, tags, and body text. By using these keywords effectively, you’ll be able to rank higher in search engines and attract more visitors to your website.
14. Optimize for Featured Snippets and Answer Boxes
One of the best ways to improve your on-page SEO is to optimize for featured snippets and answer boxes.
Featured Snippets are a great way to attract attention to your website. They are displayed at the top of certain search results pages, and they often include a short excerpt from your website. Answer boxes are another good way to get favorable ratings and Google rankings. Answer boxes are displayed when someone searches for a specific keyword on your website. They usually contain a few questions that users can answer to get more information about your product or service.
Both featured snippets and answer boxes give you a chance to show off your expertise and highlight your best content. You can also optimize your website for both of these features using our easy on-page SEO tips. Our team will help you write effective titles, create compelling content, and add keywords throughout your website. We guarantee that we will help you rank higher in Google search results and attract more visitors to your business
15. Choose a Clean, Minimalist Theme
Clean, minimalist templates can help to improve your on-page SEO. Minimalist themes are easy to read and are less cluttered, which makes them more likely to rank higher in search engine results pages (SERP).There are a number of different minimalist templates available online.
If you are new to on-page SEO, it is important to choose a template that is clean and easy to read. A minimalist template will help to improve your ranking in the search engines. A clean, minimalist theme will help your website rank higher for certain keywords. Your website’s design is one of the first things that Google and other search engines see.
16. Make sure you have a mobile-friendly site.
One of the most important things you can do to improve your on-page SEO is make sure your website is mobile-friendly. This means that your site is designed to look good and function well on a mobile device.
If you have any content that is not mobile-friendly, you can add a tag for mobile devices to help Google search for that content on those devices. You can also use responsive design to make your site look good on all types of screens. This will make it easier for people to find and use your information regardless of their device.
17. Make Sure Your Site is Fast & Secure with SSL Certificate
One of the most important things you can do for your website’s SEO is to ensure that you have a Secure Socket Layer (SSL) certificate. SSL certificates protect your site’s data from being intercepted and stolen by third-party attackers.
Having an SSL certificate also makes your site appear more secure to search engines. In addition, it shows that you take security seriously and are committed to protecting your users’ information.
If you’re not sure whether your site needs an SSL certificate, you can check Google’s Certificate Status Page to see if your site has a valid certificate. You can also contact your web hosting provider to ask about getting an SSL certificate.
18. Cut down on page load time by optimizing images and improving your mobile site speed.
One of the most important factors in ranking well on search engines is page load time. This is why optimizing your images and improving your mobile site speed are so important.
Image optimization can help to reduce the time it takes to load a page. By reducing the size of images, you can reduce the amount of data that needs to be transferred over the network. This can help to improve your page load time overall.
You also need to make sure that your mobile site is as fast as possible. If users have to wait longer than expected for a page to load, they may decide not to visit it at all. By making sure that your mobile site is as fast as possible, you can keep users engaged and make them more likely to convert.
19. Use a Responsive Design to Optimize Your Site for Mobile Users
One way to optimize your site for mobile users is to use a responsive design. This means your site will automatically resize based on the size of the device screen. This helps to make your site more accessible and easier to use on all types of devices.
Another great way to optimize your site for mobile users is to include Google Mobile Friendly Guidelines in your website’s coding. This will help improve the search engine ranking of your website.
20. Consider adding breadcrumbs to make internal linking easier for visitors, and for search engines, too.
Breadcrumbs are small pieces of text that sit at the top of a page. They help visitors navigate through your website more easily.
For visitors, breadcrumbs make it easy to find the pages they are looking for. This is especially important for people who are using search engines to find information on your website. Breadcrumbs help search engines index your pages more easily, which can help you rank higher in search engine results.
Breadcrumb placement is also important for SEO purposes. By adding breadcrumbs to your website, you can help search engines determine what content is most important on your website. This can make it easier for them to rank your website higher in search engine results.
21. Create Targeted, High-Quality Content that Matches the User’s Search Intent
One of the most important aspects of SEO is creating high-quality, targeted content. This means writing content that is relevant to the user’s search intent.
To improve your on-page SEO, create content that is focused on your target audience. This means writing about topics that are relevant to your business, and using keywords that are relevant to your industry.
Additionally, make sure your content is well-written and plagiarism free. This will help you rank higher in search engines, and attract more users who are looking for information about your products or services.
22. Include Related Keywords on Your Page (Including in the Title)
One of the most important aspects of on-page SEO is including related keywords in your page title and in the body of your content. Doing this will help you rank higher in search engines for those keywords.
To help you include related keywords in your page titles, use a keyword tool like Google AdWords Keyword Planner. This tool will show you how many clicks your page needs to get ranking for a given keyword, based on the amount of traffic it receives. You can then use this information to decide which keywords to include in your page titles.
You can also include related keywords in your content by using keyword research tools like Google AdWords Keyword Planner and Google Trends. By researching which keywords are being searched for most often, you can find topics that are likely to be of interest to your readers. Then, you can write content that is focused on those topics, and include relevant keywords.
By including related keywords in your content and page titles, you’ll help to rank higher in search engines for those keywords.
23. Include Latent Semantic Indexing Keywords in Your Content to Boost Rankings
One of the best ways to boost your on-page SEO is to include latent semantic indexing keywords in your content. This is a process by which search engines index the words and phrases in your content for future reference. Including keywords that are related to the topic of your article will help search engines rank your content higher in search results.
Latent semantic indexing (LSI) is a search engine optimization (SEO) technique that uses keywords that are not directly related to the content of a webpage. Through LSI, you can boost your rankings by including keywords that are related to the latent semantic content of your page.
For example, if you sell clothes, you might include the keyword “fashion” in your content. If you write about travel, you might include the keyword “travel” in your content. The idea is to include keywords that are related to the topic of your page but not directly related to the information you’re trying to promote.
By including keywords in this way, you can increase the chances that people who are looking for information about those topics will find your page. In turn, this will likely improve your website’s rankings.
24. Hyperlink to Relevant Internal Pages on Your Website
One of the most important things you can do to improve your on-page SEO is to hyperlink to relevant internal pages on your website. This will help to improve the visibility of your content and increase the chances that people will click through to your site from a search engine result page (SERP).
To hyperlink to a page on your website, simply type the URL for that page into the “hyperlink” field in your web browser’s address bar. For example, if you wanted to hyperlink to the “About Us” page on your website, you would type “aboutus.html” into your web browser’s address bar.
You can also hyperlink to specific sections of a page by using the “section” field. For example, if you wanted to hyperlink to the “FAQ” section of a page, you would type “faq.html” into your web browser’s address bar.
By hyperlinking to relevant pages on your website, you will help improve the visibility of your content and increase the chances that people will click through to your site from a SERP.
25. Use Outbound Do follow Links When Possible.
One of the most important factors in SEO is outbound link building. When you send out links to other websites, you’re sending them a signal that your website is worth visiting.
If you can build links from high-quality sources, your website will rank higher in Google and other search engines. However, it’s not easy to build quality links. That’s where on-page SEO hacks come into play.
Some of the most common on-page SEO hacks include using outbound do follow links, adding keyword rich titles, and using schema markup. By using these hacks, you can improve your website’s ranking in search engines almost immediately.
26. Link Out to High-Quality External Resources When Helpful for Readers.
One of the most important things you can do to improve your on-page SEO is to link out to high-quality external resources when they are helpful for your readers.
This will help to build trust and authority in your content, which will in turn boost your rank and visibility.
When you link out, make sure that you link to quality sources that have authority in the topic area. You should also make sure that you include a description of the source so that readers can learn more about it.
By linking out to high-quality external resources, you can help improve your on-page SEO and boost your rank in search engines.
27. Make Sure There’s Enough Text on the Page to Rank For Up to Qualify as an In-Depth Article
One of the most important factors when it comes to SEO is having text on the page that can rank for keywords. If your article doesn’t have enough text to rank for a specific keyword, it won’t show up in search engine results.
To help ensure that your article has enough text to rank for a specific keyword, make sure there’s at least 800 words on the page. This will help you qualify as an in-depth article and give your website a better chance of ranking for that keyword.
Another way to increase the text on your page is to use headers and subheaders. This will help organize the text and make it easier to read. Additionally, using images and videos can also help increase the text on your page. However, be sure to include only high-quality images and videos that will help improve your website’s SEO.
There are probably thousands of ranking factors and keeping up with algorithm updates isn’t always easy, but if you follow the 27 page SEO tricks above, you can definitely rank well on any search engine. Make sure to review your website regularly to keep your content fresh and up to date.