Social Media Marketing (SMM) Online Training Course

Social Media Marketing (SMM) Course Content :

Introduction of Social Media :

• What is Social Media?
• Understanding Social Media terms and psychology
• How social media marketing is different from others
• Creating business pages on various social media platforms
• Why is Social Media optimization important?
• Optimizing and planning social media posts
• Use of automated post schedulers

FACEBOOK Course Content :

• Understanding Facebook for Marketing
• Creating Facebook page
• Requesting contacts for invitation
• Exercise on fan page wall posting
• Increasing fans on fan page
• How to do marketing on fan page (with examples)
• Fan engagement
• Facebook marketing
• Types of Facebook advertising
• Best practices for Facebook advertising
• Understanding Facebook best practices
• Understanding Facebook ads manager
• Types of FB campaigns
• Creating Facebook advertising campaign
• Targeting in ad campaign
• Payment module- CPC vs CPM vs CPA
• Setting up conversion tracking

LINKEDIN Course Content :

• What is Linkedln?
• Understanding Linkedln
• Company profile vs Individual profiles
• Understanding Linkedin groups
• How to do marketing in Linkedln groups
• Linkedin advertising
• Increasing ROI from Linkedln ads
• Linkedin publishing
• Company pages
• Adv on Linkedln
• Display vs text

TWITTER Course Content :

• Understanding Twitter
• Tools to listen & influence on Twitter
• How to do marketing on Twitter
• Twitter Cards
• Unique Value of Twitter for Business
• Hands on: Set Up a New Account
• Engaging People on Twitter with @Mentions and Hashtags
• Hashtags in Practice
• Direct Messages
• Advertising on Twitter
• Creating campaigns
• Types of ads
• Tools for twitter marketing

Course End Here.

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